Interested in starting your own entrepreneurial journey in floristry, but not sure what to expect? Then check out our interview with the florist, Ellie Woodhall, owner and creative director of Anthologie Floristry Limited, in lovely East Sussex, United Kingdom.

Tell us about yourself and your journey to where you are today...

After traveling the world as a cabin crew and settling down to have a family, I came to a point where I wanted to start my own business. Something that worked around family life, I have always been creative and loved flowers, so I enrolled in a career course at The Sussex Flower School and retrained as a florist. I love what I do.

What motivates you each day?

Who wouldn’t love working with fresh flowers? Flowers provoke emotion. I love making people happy and seeing joy in faces when I deliver a bouquet. It’s also such an honor to create sympathy flowers for funerals.
I love teaching too and also run workshops. I enjoy people loving what they’ve created.

What makes your flower business stand out?

Anthologie Floristry is a small, independent business that offers beautiful garden-style flowers and workshops. It’s accessible to anyone with any budget. We even run workshops for children who love V5 it. So our customers are everyone who has a passion for creativity and beautiful blooms.

What are your top 3 tips that you'd give to anyone looking to launch, run and grow a business today?

Set achievable realistic goals and stick to them. Do something every day to make your business grow. Whether that be a social media post, a blog, achieving a goal. Don’t give up! Remember that it takes time to build a successful business. Keep the balance between family and work, and remember to look after yourself.

Where can people find you online?


If you like what you've read here and have your own story as a solopreneur that you'd like to share then email, we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check us out and learn how you can turn "one day" into day one.