Interested in starting your own entrepreneurial journey in personal and business development but unsure what to expect? Then read up on our interview with Lee Eldridge, Founder of Cognitive Athlete, located in London, United Kingdom.

What's your business, and who are your customers?

Cognitive Athlete is a bespoke human performance coaching company on a mission to lead elite business executives toward obtaining and sustaining optimal results over the long term.

Tell us about yourself

I am the Founder and Performance Director of Cognitive Athlete. My life’s passion is coaching people to achieve their full leadership potential. Throughout my 20-year career, I have worked with athletes and business executives in elite environments, including professional rugby and football players, world-ranked tennis players, and C-Suite executives at multi-national companies. I hold an MSc in Human Performance and a BSc in Sports Science and Coaching.

What's your biggest accomplishment as a business owner?

Working in both professional sports and with F500 business leaders.

What's one of the hardest things that come with being a business owner?

Turn wants into needs. At Cognitive Athlete, we know the value we can bring to the people we work with. Getting the opportunity to demonstrate is a challenge.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Think long-term.
  2. Be open-minded.
  3. Find your tribe to support you; you will need it.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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