Interested in starting your own entrepreneurial journey in training and education but unsure what to expect? Then read up on our interview with Sally Nora Wulke, Co-Founder and CEO of CodexPro GmbH, located in Berlin, Germany.
What's your business, and who are your customers?
We develop eLearning programming courses for children and teenagers. We concentrate on future soft skills! Programming, we believe, is the language of the coming decades. Our target groups are parents with kids aged 7–17, but we do offer courses in schools and for youth clubs as well.
Tell us about yourself
I am 33 years old and born in Berlin. However, I spent most of my childhood and youth in the countryside in Schleswig-Holstein. I completed my high school diploma at a Danish school. Afterward, I traveled a lot around the world to discover new countries and cultures. I completed my studies in economics with a specialization in tourism- and event management in Berlin. Since then, I have worked in merchandise planning and purchasing as well as in sales.
Not only do I enjoy optimizing and improving my work and tasks, but also my own working style and personality. I have a hands-on mentality, and from a young age on, I have always wanted to have my own business. I was just looking for the best idea. When I met my current business partner and he told me about the programming idea, I knew that's what I was looking for. I loved to start from nowhere and brainstorm, develop ideas, have discussions, come together to a point, and later improve to get the best possible outcome and product.
My daily motivation is to help shape the future of children. Hearing positive feedback and recognition motivates me.
What's your biggest accomplishment as a business owner?
My proudest achievement is creating products and services for future generations. We do not want the kids to feel any learning pressure. It should be easy and funny learning programming languages and the fundamentals of programming.
What's one of the hardest things that come with being a business owner?
I like to keep an overview at all times. I like to be involved in all business processes and decisions, which is not always possible. As a business owner, you have the freedom to work where and when you want. However, this can also become a difficulty. You are always available and constantly feel like you haven't done enough work because there is so much more to do.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Just have faith and trust - have faith in yourself and trust the idea! Just go for it!
- Don't get lost in the details.
- Continue! There are many ups and downs. Just keep going: everything will be fine in the end - if it's not fine yet, it's not the end.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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