Interested in starting your own entrepreneurial journey in beauty and cosmetics but unsure what to expect? Then read up on our interview with Chemajah Watkins, Owner, and CEO of Cocobeats Makeup Cosmetics, located in Atlanta, GA, USA.
What's your business, and who are your customers?
Small town City Girl turned Professional Makeup Artist right here in the Peachstate City of ATLANTA!! My demographic of clients are ALL types of people, skin Complexions, and AGE! I don't put a limit on beauty and the art of creativity! I'm a right-to-the-point kind of MUA, so what the client wants, I EXECUTE! A Very Fun & Witty Artist who loves to laugh! You will have a great experience with me every time! I'm a professional yet relatable MUA babe!
Tell us about yourself
I don't put a limit on beauty and the art of creativity! I myself like to look good because, as the saying goes, "first impressions are important"! People will judge you and already have a preconceived notion about you based on how you Present yourself before ever showing your Personality! So I was inspired by that and wanted to allow other people to feel that sense of confidence within and outside so they could reclaim their power and confidence back! I've Been doing this thing called Makeup Artistry for about seven years now, starting out self-taught!! Eventually hitting 24, I was ready and was long overdue to go ahead and officially get certified into the Makeup World! So that's exactly what I did, and now legally, I am 1 year and one month in business since I've started my Makeup Journey! I'm a right-to-the-point kind of MUA, so what the client wants, I EXECUTE! I'm A Very Fun & Witty Artist who loves to laugh! You will have a great experience with me every time! I'm a professional yet relatable MUA babe! I enjoy interacting and learning about different people's walks of life in the small amount of time we do share because it builds connections you would've never thought of having before! At the end of the day, It's all about the connections!
What's your biggest accomplishment as a business owner?
Oh wow, um, my biggest accomplishment was being recognized by a local Texas City radio/media company that airs their tv show on a channel out here in Atlanta, GA! They emailed me and sent over an invitation to do a live-streamed interview for their show segment! That was pretty dope because I had never experienced anything like that before and to be recognized for my small business is truly a blessing because you never know whose watching how you move!
What's one of the hardest things that come with being a business owner?
Keeping up with finances is a tough one. It's not hard once you get the swing of how to spend on "wants" vs. "needs" for your business. The technical legalities like insuring your business and protecting your assets are a challenge, but you can overcome them with the right accountant! (someone you fully trust with your finances) or starting from the ground up and doing it yourself until you can afford an accountant because, let's be real, they are not free; they cost!
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Make sure you have the basic fundamentals of starting a business. Starting a business is not for the weak. It has to be something you are passionate about and driven about; otherwise, you will end up shelving your business after a while.
- Most importantly, Make sure your business is Fully Properly structured! Don't be afraid to Take advantage of classes and groups that help you get started with tips, tradelines, tools & techniques to scale and grow your business! While some might cost, a lot is FREE just have to know how to utilize Social Media!
- Promoting Is a must because word of mouth travels a long way! The last tip is to challenge yourself to be the best service provider; you can bet it will make a lasting impression and keep 'em coming back! Lol 😁
Is there anything else you'd like to share?
Stay true to yourself, Don't give up, and remember it's a marathon, not a sprint! One love and peace to you all! ❤️ Thank you for all the support, small or Big!
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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