Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Luke Fraker, Co-Founder of coBlossom Inc., located in Philadelphia, PA, USA.
What's your business, and who are your customers?
coBlossom is a mobile app that provides an exciting new approach to connecting with your romantic partner. We provide a digital world for your relationship with games centered around common relationship activities, such as planning fun dates or learning more about each other. We built this space for people who feel like work can get in the way of connecting with their romantic partner during busy days or for couples looking to break the routine and discover new activities to do together.
Tell us about yourself
I was working at Microsoft across the country from my girlfriend for five years (she was in grad/dental school). Instead of playing video games alone to relax at the end of the day, I started streaming to my girlfriend to feel more connected. When coming to Wharton, I knew I wanted to start a company. I met David early on, and as we discussed problems we were interested in solving, the topic of relationship wellness kept coming up. As we discussed the challenges and approaches we’d taken in our own personal relationships, we got the idea to combine gameplay with relationship interactions.
Our personal connections to the problem keep us motivated. We love providing a place where couples can connect and play together. Any time that a coBlossom interaction triggers that warm feeling of being loved means all our work was worth it!
What's your biggest accomplishment as a business owner?
We are most proud of officially launching coBlossom on the Apple App Store and Google Play Store. We were able to build the app entirely in-house and self-funded. Check it out, and let us know what you think of it!
What's one of the hardest things that come with being a business owner?
Dealing with the ups and downs and uncertainty around an early-stage startup is tough. Having a co-founder to weather the storm with you is really helpful. You’ll need to persevere through a lot of doubt.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Surround yourself with the right people. Find co-founders or advisors that have complementary skill sets so that you can divide the work there’s going to be a lot of work to do.
- Try to build prototypes cheaply and as quickly as possible for quick feedback.
- Talk to your potential customers as much as you can
getting feedback isn’t easy and takes a lot of effort.
Is there anything else you'd like to share?
If you’re thinking about starting a business, give it a shot! There are no guarantees, but it’s also incredibly exciting and thrilling to put your vision into the world!
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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