Interested in starting your own entrepreneurial journey in consultancy but unsure what to expect? Then read up on our interview with Kevin Holt, CEO of Co.Innovation Consulting, located in Phoenix, AZ, USA.

What's your business, and who are your customers?

I provide face-to-face and online meeting facilitation services using a groupware technology called electronic brainstorming and specialized software tools. My customers include commercial, government, and nonprofit organizations. While I facilitate all manner of meetings, I specialize in strategic planning workshops.

Tell us about yourself

I read about electronic brainstorming technology and arranged a demonstration at the University of Arizona, where it was originally developed. What motivates me is the opportunity to increase the collective intelligence of a group (its group IQ) by combining technological, behavioral, and procedural interventions.

What's your biggest accomplishment as a business owner?

Getting my book "Differentiation Strategy: Winning Customers by Being Different" published by Routledge and completing the e-learning course that serves as a field guide to the book. See

What's one of the hardest things that come with being a business owner?

While I now work on my own, I used to own a retail business, where one of the most difficult things was managing employees.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Do what you love, and the money will follow.
  2. Learn how to sell. Don't expect "If you build it, they will come."
  3. Learn how to deal with employees.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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