Interested in starting your own entrepreneurial journey by launching a wellness business but unsure what to expect? Then read up on our interview with Elizabeth Smith, co-owner and director of the Aspire Too Counselling & Professional Services. They have clinics in Saskatoon, Prince Albert, and Melfort, Canada.

What's your business, and who are your customers?

We are an established grassroots counseling and consulting firm in the heart of the prairies. We offer counsel, consulting, psychoeducational programs, and assessment services to a diverse population with distinct needs. We are growing and supporting courageous communities of empowered and fulfilled people.

Tell us about yourself

I am educated and trained as a Social Worker and mental health therapist, and up until recently, I have considered myself an accidental business owner. About seven years ago, when I was working for someone else, I was approached by a former colleague and mentor with an opportunity to partner and step into business ownership. It was a giant leap and a considerable risk, and I went for it against my natural risk aversion. Owning a business has been a steep learning curve, but I wouldn’t change a thing. I’d say it’s in the past two years that I’ve begun to believe that I am a valid business owner. I am so passionate about the work we do, and I am thrilled that we have created a successful team of skilled clinicians to serve the people of our province.

What's your biggest accomplishment as a business owner?

That’s a great question. There have no doubt been some significant challenges over the years and some equally significant accomplishments. I’d say the biggest achievement to date has been our ability to pivot and adapt throughout the pandemic. Like so many businesses, we were faced with fear and uncertainty. We took it one day at a time and adjusted our business practices in a way that made sense for our clients and us.

What's one of the hardest things that come with being a business owner?

As I indicated before, I had zero relevant experience or training to be a business owner when the opportunity presented itself. I have learned how to own and operate a business on the fly. My partners didn’t have any more experience than I. Taking the risk was the hardest. But. We took a chance on hopes and dreams. And through a ton of effort, learning through trial and error, relying on others, great courage, and laser focus on our vision, we’re doing it!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Be clear about your vision.
  2. It’s going to feel scary, do it anyway.
  3. Be very aware of what you don’t know, and reach out to people who do know.

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out and learn how you can turn "one day" into day one.