Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Todd Anglemeyer, Co-Founder of ClearSight Consulting, located in Castle Rock, CO, USA.
What's your business, and who are your customers?
ClearSight Consulting is a full-service Amazon & Walmart marketplace management and marketing agency. Our customers are brand owners who are looking to scale their e-commerce business.
Tell us about yourself
I got started in the Amazon world 10 years ago, in the consumer electronics space. As my experience developed, I found myself running a reseller dropship business in the automotive space with my brother and current business partner - Nick. Our catalog was more than 425,000 part numbers, and we serviced some of the largest brands in aftermarket automotive parts. As a result of running a large reseller business, I took a position in private equity, running 4 personal care and household brands. During my time in private equity, I realized a need for a "high touch" Amazon agency that not only understood the complexities of Amazon but also could drive growth with a profitability and business mindset. In 2019 Nick and I launched ClearSight Consulting.
Today, we are focused on a slow and steady growth model. Our goal is to service each and every brand we work with at the highest level. Our cell phones are always open, and Nick and I sit in on all planning and development calls with our partners. We hire team members with several years of experience in their position and always focus on a very high level of service.
What's your biggest accomplishment as a business owner?
Building a great team. Without good people surrounding you, it's hard to believe in what you offer. This is as true in business as it is in your relationships. At ClearSight, we have a great team, and I'm very proud of that.
What's one of the hardest things that come with being a business owner?
Balancing your work and personal life. I've had an entrepreneurial spirit for as long as I can remember. At times, I found myself getting caught up in work. But, I once heard from a successful mentor if you can't make a living from 9-5, you're in the wrong business. Meaning build a business that you can work very hard in from 9-5, but when the clock hits 5, it's time to enjoy yourself, your family, and your hobbies. You have to recharge for yourself and others around you.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- You can be very successful if you choose only 2 out of these three options: Price, Quality, and Customer Service. You can't have all three. For example, Apple chose quality and customer service - they can charge whatever price, and customers will pay. Ikea chose to compete with price and customer service, while their quality is not the greatest.
- Work in the area you want to start a business in. Even if it's only 6 months. Experience is invaluable. You get to see areas you can improve and things you don't want to do.
- Have fun. At ClearSight, we had our first corporate outing in Cancun, Mexico, for 4 days, and take time for challenges/games during our weekly team calls. Life is not meant to be too serious. We are here for a good time, not a long time. It's important to find excitement in what you do, focus really hard on your work, but also have some fun along the way.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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