Interested in starting your own entrepreneurial journey in marketing but unsure what to expect? Then read up on our interview with R. Alexander Toth, Director Of Business Development of ClearBrand, located in Colorado Springs, CO, USA.
What's your business, and who are your customers?
ClearBrand is a results-driven marketing agency that helps companies scale with a full suite of digital marketing services. We typically work with companies making $1 million to $25 million in revenue.
Tell us about yourself
I started ClearBrand after helping a whiskey distillery quadruple revenue in one year. I loved helping them grow so much that I decided to start a marketing agency to help other businesses grow. I believe small businesses change the world with their products and services, and I'm on a mission to help them reach more people.
What's your biggest accomplishment as a business owner?
Helping our customers. We've helped our clients achieve up to 71X ROI with our marketing services. I absolutely love helping people.
What's one of the hardest things that come with being a business owner?
Knowing that I must live with the consequences of my actions and decisions -- whether good or bad. My mistakes cost way more than they did when I was an employee.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Do it to help people, first and foremost. This is what will keep you motivated when things get tough.
- Find a good team. Hire people better than you. That's how you'll achieve long-term success.
- Stay focused on your customers. When finances are tight or you're in a hiring crisis, it's easy to get stressed. But this makes your team stressed and focused on the finances. It's a distraction. You need your team to stay focused on serving your customers.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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