Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Jim Cocks, Founder of Clear Edge Coaching Pty Ltd., located in Capel Sound, VIC, Australia.

What's your business, and who are your customers?

I am the founder of the Level Up Formula™. We support coaches and other serviced based professionals with inconsistent revenue to grow and scale their businesses with online marketing and group coaching delivery without the tech overwhelm.

Tell us about yourself

I was experiencing what I refer to as a 'quarter-life crisis.' It was working through this chapter of my life that I began my journey as a coach, with a mission to impact as many lives around the world as possible. While completing a Master Practitioner of Coaching, I discovered there were too many talented coaches who appeared to be struggling within their own businesses or struggling to start at all. I noticed a pattern, the lack of an entrepreneurial mindset and not understanding of the sales and marketing strategy needed to grow a successful business.

With over 15 years of experience in sales and marketing across several industries, it was then that I decided I had found my calling to coach and guide fellow coaches and other experts to help their future clients find them amongst the crowd.

I believe there is a massive amount of talent in the world, but it's lost due to people being stuck in overwhelm, fear, or lack of clarity. My mission was always to impact as many lives as I could through the power of coaching, so by helping coaches build their businesses, I am impacting even more lives than I ever could on my own.

What's your biggest accomplishment as a business owner?

So far, the team at Level Up has supported over 450 people to further scale their business, hundreds of those professionals surviving through covid lockdowns by transitioning to an online environment instead of relying purely on face-to-face and referrals.

What's one of the hardest things that come with being a business owner?

Your own mindset, 80% of growing a successful company is getting out of your own way, understanding that it's about progress, not perfection, and that failure is just pointing you in another direction.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Don't overthink it, get moving, and remember you don't know what you don't know. You will discover new ideas along the way.

Your ideal clients will find you, marketing can be a tough game, and you will never get it right 100%

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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