Interested in starting your own entrepreneurial journey in skincare but unsure what to expect? Then read up on our interview with Elizabeth Fidler, Founder of Cintrón Skincare, located in Brooklyn, NY, USA.
What's your business, and who are your customers?
Cintrón Skincare is a private, appointment-only beauty studio in Boerum Hill, Brooklyn, that provides high-end facial treatments in a luxurious and warm apartment-style setting. At Cintrón, Skincare clients acquire, enjoy, and maintain healthy skin through highly detailed, customized facial treatments, exquisite craftsmanship, and high-quality products. We use the latest in non-invasive technology and organic, medical-grade skincare in all of our treatments. We believe that how one feels about themselves makes a difference in how they interact with the world around them and with themselves. We aim to elevate the world of skincare by introducing an intimate, personalized experience with the best products on the market today.
Tell us about yourself
A native Brooklynite, I was introduced to skincare at the early age of thirteen by my mother. Together we frequented our local skincare salon, where I learned the importance of working with an expert. My love of aesthetics led me to get a bachelor's degree in art history, which I put to use at a prestigious museum in New York City before moving to upstate NY to work in photography. It was while living in Woodstock, NY, that my passion for skincare transformed into a career. For lack of options in the area, I began making my own masks and doing my own treatments on friends, roommates, and colleagues. Their incredibly positive response encouraged me to continue my education in aesthetics in NYC.
Since then, I have worked in a number of high-end salons in New York and LA, including as a Master Aesthetician at one of the most sought-after salons in the country. I have been fortunate enough to work with some of the biggest names in film, television, and fashion. As a lifelong Brooklynite, I am excited to bring my passion and expertise to create a beautiful, luxurious salon experience in my native Brooklyn.
What's your biggest accomplishment as a business owner?
My biggest accomplishment as a business owner has been creating a beautiful, welcoming space that my clients and I love to be in day after day. It's also been so gratifying to keep working and serving people during the pandemic.
What's one of the hardest things that come with being a business owner?
One of the hardest things about being a business owner is the amount of work that comes with being fully responsible for the well-being of your business, customers, employees, and yourself. It's more than a full-time job and not for the faint of heart.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Make sure you can access capital (i.e., savings, business loans, investors, etc.).
- Make sure you have a realistic and detailed financial plan (revenues and expenses things often end up costing more than you think, and there are a lot of unexpected expenses when starting and running a business).
- Do your market research and make sure you know who your customer is.
Where can people find you and your business?
Website: https://www.cintronskincare.com/
Instagram: https://www.instagram.com/cintronskincare/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.