Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Cindy Senk, Owner of Cindy Senk-Movement for ALL, located in Springfield, MA, USA.

What's your business, and who are your customers?

Movement for ALL is a personal training/Yoga business that provides one on one or small group classes virtually or in person. I specialize in working with those who have chronic injuries or illnesses such as arthritis. I also work with Seniors and beginner students.

Tell us about yourself

Established in 2000, I saw a need to provide Fitness and Yoga services to those who were under-served in gyms and Fitness Centers. I have two types of arthritis, and I know how much movement helps me with pain management and functionality. I want to share the joy of safe movement with others.

What's your biggest accomplishment as a business owner?

I feel joy from the accomplishments of my students. If someone feels better after a session or class, then I feel I have done my job well. Those moments are my biggest accomplishments.

What's one of the hardest things that come with being a business owner?

The promotion of my business and services is challenging for me. I'm a 69-year-old Grammie who is learning about social media and technology. It doesn't come easy, but I'm learning.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Honor your unique gifts. Don't try and duplicate what others are doing. Find your niche.
  2. Don't give up!
  3. Practice self-care ❤

Is there anything else you'd like to share?

My credentials:

35 plus years in the Fitness and Yoga industry
M.Ed Rehabilitation
E-RYT 200
YOGA for Arthritis, Accessible Yoga Teacher Certified
Certified Personal Trainer-ACSM
Have presented at various national conferences.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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