Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Cindy Briggs, Artist and International Instructor of Cindy Briggs Art, located in Midway, UT, USA.

What's your business, and who are your customers?

I lead online, studio, and international traveling watercolor workshops. My customers have all levels of experience, from beginning to advanced artists. Most students are looking for a positive learning experience, kindness, and connection with other artists. I create an atmosphere where they feel safe to share and encouraged by everyone.

Tell us about yourself

I've been teaching and showing my work internationally for 25 years, but what really grew my business was teaching online and having membership programs starting in 2019. What keeps people coming back is how I connect with my students and care. My "live" paint-along that I include with my programs helps them connect with each other, newsletters, Facebook Groups, and lessons platform.

What's your biggest accomplishment as a business owner?

Over 6-figure consistent annual income from my Cindy Briggs online programs, plus workshops with organizations like Smithsonian Art Studios and, French Escapade, the University of Utah, and a variety of Watercolor Societies. I'm excited to be teaching with Watercolor Live this upcoming January 2023. My recent recognition as a National Watercolor Society signature member (NWS) has been a long-term goal.

What's one of the hardest things that come with being a business owner?

As always, it's challenging to manage my time and have a good life/work balance. I'm very happy with my life and make this a constant goal - sometimes, it works better than others.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Don't wait until you are ready - just get started. You will figure it out as you go.
  2. Start with something you are really comfortable and familiar with. For instance, I started my online program with Quick Sketch Watercolors, then worked towards Portraits, and now along with other programs, I also have a Membership and Mentoring program.
  3. Most important, serve your customers, stay in touch and connect with them.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.