Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Samantha Maker Berdock, founder and CEO of Cilque, located in Vaughan, ON, Canada.

What's your business, and who are your customers?

Our company is CILQUE, pronounced silk! Our customers want to promote good health, be kind to their skin and amplify their beauty sleep routine.

Tell us about yourself

I started CILQUE because I found out celebrities all sleep on silk. After looking vigorously for a good silk pillowcase and not finding anything quality in the market, I started the company.

What's your biggest accomplishment as a business owner?

Selling to the Bay and having our products available across Canada on their shelves is a huge accomplishment for us.

What's one of the hardest things that come with being a business owner?

The constantly changing landscape of e-commerce. Popular user platforms are always changing, so we can never get comfortable.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Always account for things to take twice as long and be twice as expensive.
  2. Accomplish at least three things every day for starting and growing your business.
  3. Stay on top of trends and make sure your product or service is environmentally sustainable.

Is there anything else you'd like to share?

We are proud to be reducing packaging and working towards sustainability in 2022.

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out and learn how you can turn "one day" into day one.