Interested in starting your own entrepreneurial journey in personal development but unsure what to expect? Then read up on our interview with Chelsae Zirna, Founder of Chrysalis, located in Los Angeles, CA, USA.
What's your business, and who are your customers?
Chrysalis is a transformational coaching company that provides online & in-person programs, retreats, and events for people to feel empowered, liberated, and fully connected to their truth. Most of our clients are experiencing major life shifts and are ready for a massive transformation. They are seeking to create more meaning in their day-to-day life, feeling fueled by their purpose, and exploring what it means to live the life of their dreams among a like-minded community.
Tell us about yourself
When I set out to create this company, I did not know that I would be mapping out the entire pathway of the awakening journey to help people move from personal darkness into unified liberation. I started this journey at the onset of one of humanity's biggest dark nights of the soul of the last century: The Coronavirus Pandemic. In March of 2020, I felt the weight of the world come to a screeching halt and took immediate action. I brought together 50 coaches in an online festival, and word spread to over 30 countries. 4 months and four festivals later, another company came out doing something similar, and we merged forces, bringing something even better to life. In December 2020, Chrysalis was born. My greatest motivation for this company is creating the thing I wished that I had. I walked this journey without a roadmap for five years, feeling lost and confused, and suddenly it all clicked. I now feel it is my mission to share this.
What's your biggest accomplishment as a business owner?
Listening deeply. Some people set out to create companies from a concept or an idea. When I created this, I listened to what I wanted to be created and acted accordingly. My biggest accomplishment has been in my devotion to creation through listening. Of course, my first-ever event was a major success, and word spread across the world with zero promotion, but again, all of these successes come back to the same thing. Deep listening.
What's one of the hardest things that come with being a business owner?
Our company is built on appreciation and recognition. Every person on my team is devoted to the mission, and as a CEO, my job is to create motivation from within. Most people are motivated by love, and everyone has a different love language. When I am focused on a project, I get to draw in that sometimes; I forget to pause and recognize the people around me for their contribution. Yet this is the single greatest factor to our team's cohesion. Balancing these roles has been the biggest challenge.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Starting a business is a massive commitment. If you are starting something because it sounds cool or you see someone else doing it, there's a good chance you won't be all in. It could take years to get something to come to full fruition. Knowing yourself and your purpose is the most important factor in the success of a company; with a strong why you can bear almost any how.
- When you finally do get started, conflict will naturally arise on your team. You are spending more time with these people than anyone else. Your main job is to stay true to yourself and take full responsibility for your emotions and actions. The moment you put off responsibility is the moment your team stops trusting you and the moment you lose your personal power.
- When you know, you know. You will feel it in every part of your being. You are meant to do this. And when that time comes, dive in fully with total belief. Your belief in yourself is what will carry the company. When you don't believe, you won't take full action. You will take mini action, just in case it doesn't work out. This is called being half-in. Any disbelief will reflect on the entire company.
Is there anything else you'd like to share?
There is no perfect time to do something. Let yourself be guided.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.