Interested in starting your own entrepreneurial journey in musical education but unsure what to expect? Then read up on our interview with Christopher Siu, Founder of Christopher Siu Music, located in Stouffville, ON, Canada.
What's your business, and who are your customers?
My business is built to serve musicians, composers, songwriters, and orchestral arrangers who want to write and arrange their own music at a professional level. Through my online courses and my membership, they create transformation in their music that's incredible and fulfilling to witness.
Tell us about yourself
I'm a classically trained pianist and started writing music in my late teens. While in university for piano performance, I began composing and wanted to share my process on YouTube! After COVID struck, I had a lot more time on my hands and created an online course based around the content I knew was resonating with my audience, and it's been a pleasure getting to know them and understand their needs and wants more with every passing day. I was teaching piano already for a few years, so transitioning to orchestral composition felt natural.
What's your biggest accomplishment as a business owner?
Seeing the results, my students get from my material and hearing their stories of change truly inspires me. Aside from this, all of my composing and arranging gigs have come from others discovering my YouTube channel, so I'm thankful that I've been consistent in delivering value week in and out.
What's one of the hardest things that come with being a business owner?
Honestly, consistency is something you have to commit to for the long term. Nothing good comes quickly; it takes time, discipline, and flexibility. Find a strategy that works for you, and dedicate yourself to it for decades.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Determine the niche that you're passionate about and others have questions about, and start creating content for them on a weekly basis on your platform of choice.
- Starting building your email list ASAP by exchanging a lead magnet (PDF guide, mini video series, etc.) in your content for their email address. This list is your asset!
- When you feel discouraged, always remember your initial WHY. Think about all the people you're helping with your content and how many look forward to it and are thankful for what you do. It's absolutely worth it!!
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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