Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Christina Perkins, Founder of Lake Lemonade & Charcuteme, located in Clear Lake, IA, USA.
What's your business, and who are your customers?
I make fresh squeezed craft lemonade at our local farmer's market. I make charcuterie boards out of our commercial kitchen for delivery to your home, work, or even dockside at the lake. Our customers are both locals and tourists since we live in a lake town.
Tell us about yourself
I had a heart attack at the age of 41. With no warning, we had just moved to a new state. I didn't know anyone and had no support network. I was only comfortable going short distances from my home during my recovery (which included wearing a defibrillator vest), and the market was only a few blocks away. I could not work per my doctor's orders and decided that our Farmer's Market needed a lemonade stand. Which meant my family had a lemonade stand because I wasn't even cleared to lift over 5 pounds. It truly helped heal me. I needed something in my life that wasn't doctors' appointments, physical therapy, and medications. It gave me something to focus my attention on, something I was proud of.
What's your biggest accomplishment as a business owner?
My repeat customers! Not only do I have customers that buy my product while visiting our little town during the summer, but we have customers that return each week to see us. Two local grocers also carry our lemonade. I love making charcuterie boards for repeat customers. Knowing what products they like, as well as surprising them with new items, I think they will enjoy!
What's one of the hardest things that comes with being a business owner?
For me, it is me. :) Knowing your value is very important. Knowing that I provide a service that my customers enjoy at a competitive price is key. Understanding that my product is not for everyone, and that is ok too.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Do your research! It is important to know your product and your market.
- Be consistent. Consistency is important to your customers, whether it is your product or your communication. They want to know they can count on you.
- Even if you are running your business from your home, schedule time to focus on your business needs.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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