Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Mark Adam, CTO of Choix, located in San Francisco, CA, USA.

What's your business, and who are your customers?

Choix is a sexual and reproductive telehealth clinic. We provide a variety of different healthcare services, and our primary service is abortion care. Given the changes in law and precedent over the past two weeks, we are even more focused on providing care to those who seek it. We serve people who have periods, and our patients range in age, gender identity, ethnicity, and every other demographic you can think of - further demonstrating how important and impactful abortion is as a critical component of healthcare.

Tell us about yourself

I have been on the business and technology side of Choix since Cindy Adam, Lauren Dubey, and Aisha Wagner started Choix in the fall of 2020. We started Choix because we saw that there was an immediate need for more accessible and affordable healthcare, especially abortion care. We all have different stories, and different motivations for why we work at Choix and mine is as simple everyone should have the right to decide what is best for them. More than ever, this is what we do at Choix.

What's your biggest accomplishment as a business owner?

Beyond the value and vision we have for Choix, it would be bootstrapping the company and securing funding to accelerate growth and access for everyone.

What's one of the hardest things that come with being a business owner?

You must find your own time. The proverbial to-do list is never-ending. Everything should have been done yesterday. Competitors feel lightyears ahead. It is all very overwhelming, but it doesn't have to be and shouldn't be. Take the time to sit with the big and small things that need to get done, but allow yourself to take time to be with family, and friends or, as rare as it happens, to do nothing. This is the hardest thing for business owners and entrepreneurs, but it's our choice as to how we manage these stressors.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Be passionate about what you are building. It doesn't matter the reason, whether it's joy, money, morality, etc. Make sure you truly care about it.
  2. Your people matter the most. Once you start running and growing the business, your team is more important than you are.
  3. Own your metrics. Whether it's finance, marketing, UX, engineering, or any other aspect, continuously measure what matters, and modify your business accordingly.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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