Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Chezaraye Allnutt, Owner of Chezaraye’s Macarons, located in Las Vegas, NV, USA.

What's your business, and who are your customers?

I am a cottage baker that specifically makes French macarons. I made it a goal for myself to learn how to make macarons into cute artwork! It is solely celebrating customers that make up my customer base. I love being able to be a part of everyone’s parties!

Tell us about yourself

I’ve always been fascinated by art. Throughout my life, I’ve looked for different ways to express my art type; nothing felt right until I started making macarons. At the beginning of quarantine, I started baking various bakes and heard macarons were difficult to figure out. I had time, so I utilized it to better this craft.

What's your biggest accomplishment as a business owner?

I’ve been able to make macarons for various celebrities, and I’ve had big orders and orders that have humbled me in ways I could never imagine. My greatest accomplishment as a business owner is being able to make something that I can give back to my community. People in my life, from family members to baristas at the coffee shop I go to, have been given some of my macarons to try.

What's one of the hardest things that come with being a business owner?

The hardest thing has been being able to say “no” I hate turning down orders, but I’ve had to realize I’m only one person, and I can’t do it all.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Three tips I’d give to someone starting a business would be to produce something you’re proud of, connect with local businesses in the same field/another small business, and get yourself out there. There are tons of little pop-ups happening all over the valley that are easy to be a part of!

Where can people find you and your business?


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