Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Cheri Florance, Founder of Brain Engineering Labs, located in Boca Raton, FL, USA.

What's your business, and who are your customers?

Brain Engineering Laboratories is my business. My customers are highly visual children and adults with trouble with verbal attention-memory processing and communication.

Tell us about yourself

I started in 7th grade teaching a blind child to tap dance. Then I did 2 doctorates and a 5-year postdoc in neuroscience and how the brain works so I could help people.

What's your biggest accomplishment as a business owner?

My biggest accomplishment was helping my own son Whitney who had the worst brain problems I had ever seen. We could scream in his ear, and he didn't hear, and then he heard too much and was banging his head- He was diagnosed as severely multi-handicapped and mentally retarded. He now runs an IT program and has a degree in chemical engineering and an MBA in logistics. He runs in long-distance races and has a great girlfriend.

What's one of the hardest things that come with being a business owner?

I had training and experience that was different from others who were quick to criticize. However, I continued to follow best practices and built an international business through those times.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Passion and love for your job are key. Doing great work comes first, and money will follow. Make sure you have a solid budget to ensure your revenue is greater than expenses.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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