Interested in starting your own entrepreneurial journey in candle-making but unsure what to expect? Then read up on our interview with Jachè Irvin, Founder of Chè Lux Boutique, located in Atlanta, GA, USA.

What's your business, and who are your customers?

We are a small, family-owned, and operated business seeking to combine our own personal beliefs in love, kindness, prosperity, and abundance into a high-quality product that helps others walk into the life they desire. We believe in holistic living, body, mind, and spirit. Our candles are made with natural coconut wax, clean fragrance oils, and organic cotton wicks. Our customers work hard and believe they are capable of creating the life they desire. They are inspired by the little pleasures in life and grateful for what’s to come.

Tell us about yourself

My name is Jachè Irvin. I first started the company in the midst of the COVID-19 pandemic lockdown. For years, I aspired to be a music artist, but my passion for helping others grew tremendously as I watched the world panic about the unknown. I knew it was time for a change, and that change started with home.

What's your biggest accomplishment as a business owner?

As a business owner, any type of growth is amazing. This year alone, I have been able to triple last year’s sales while keeping expenses low. It is truly a blessing.

What's one of the hardest things that come with being a business owner?

The hardest thing for me has been finding the balance between home life and work life, especially when I’m running a business from home. I have to set times and days for certain tasks to be sure I am spending my time wisely.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

First thing, know WHY you want to have a business. If it’s to make money, okay, but why do you want to make money? Always think of the “bigger picture.”

Second, product-based businesses cost money; there’s no getting around it. And if you want to sell intellectual property to try to get around that, wrong. Invest in education to be sure you’re given proper and fresh information to your customers.

Last, and most importantly, enjoy the process. Not everyone is an overnight success. Not all businesses hit their goals each month. Be sure not to compare you or your business to any others. You are special.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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