Interested in starting your own entrepreneurial journey in Videography but unsure what to expect? Then read up on our interview with Michael Cerdeiros, CEO and Founder of Cerious Productions, located in Las Vegas, NV, USA.
What's your business, and who are your customers?
I am the CEO and Founder of Cerious Productions. We specialize in corporate, automotive and aerial video production. Our clients include Coca-Cola, Hyundai Construction Equipment, L'Oréal , The Raiders, and many more.
Tell us about yourself
I started getting into video in 2006 when I was helping my Uncle start a Youtube channel for his Commodity Trading business. I had limited knowledge of cameras at that time, but I've always been savvy with technology. Long story short, we filmed videos every night and put them out, and his channel was very successful as he was one of the first to teach how to trade on youtube. On our journey, I discovered my passion for Cinematography. I moved to LA and worked on Reality TV and various projects at a post house. In 2014, I moved back to Las Vegas to start and grow my company, and we have done very well since.
What's your biggest accomplishment as a business owner?
The goal of my business was always to grow and become successful to put food on the table for my family. But, I discovered that putting food on other people's tables as well is even more fulfilling. We consistently hire other creatives to work along side us, or when we book multiple projects on the same day, we outsource. It's a big accomplishment for me to be able to provide for others while at the same time growing the business.
What's one of the hardest things that comes with being a business owner?
One of the hardest parts of running the business is figuring out time management and staying organized. When we first started getting very busy, we found it hard to keep track of tasks, and we were spinning our wheels not having proper organization. We now use project management software and a CRM to track all our customers and tasks. Building that system was a big challenge for us, and it's constantly evolving.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
Get out there and do it. If you don't take the risk, it will never happen. There is no right time to wait for. I quit my full-time job in March 2020, right before the COVID shutdown. My business has exploded and has grown every year since. The other side of that is the positive mentality. Stay focused, stay strong, and believe in yourself.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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