Interested in starting your own entrepreneurial journey in personal development but unsure what to expect? Then read up on our interview with Dr. Joe Rubino, founder and CEO of Center for Personal Reinvention, located in North Conway, NH, USA.

What's your business, and who are your customers?

The Center for Personal Reinvention champions people to lead their best lives with soaring self-esteem.

Tell us about yourself

In 1991, I reinvented myself going from an introverted and resigned dentist to becoming a best-selling author in 25 languages, an inspirational public speaker, and one of the world's foremost experts on the topic of self-esteem elevation for children and adults. I am motivated by my vision to impact the lives of at least 20 million adults and 20 million children to develop high self-esteem and live their best lives.

What's your biggest accomplishment as a business owner?

Impacting the lives of others through my certification programs, courses, and books.

What's one of the hardest things that come with being a business owner?

Getting insight into the areas we are blind to, that is, "what we don't know, we don't know."

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Get clarity on your life purpose and create a detailed vision of every aspect of your life and business.
  2. Set short, medium, and long-term goals to make that vision a reality.
  3. Create a grounded action plan and a rigorous personal development plan to assist you in achieving your vision.

Is there anything else you'd like to share?

Get clarity on what you are committed to achieving so that your decisions will be in alignment with your commitments rather than what is most convenient. Embrace personal development. Honor your core values and enjoy the process.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.