Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Ci'era Spencer-Mattox, Owner of CeCe's Cookies, Cakes & Confections, located in Charlotte, NC, USA.

What's your business, and who are your customers?

I have an in-home bakery that specializes in cookies, cakes, and any other kind of sweet treat you can think of. My customers are people who have a sweet tooth and enjoy desserts made with love.

Tell us about yourself

I am a practicing attorney by trade, but I really enjoy baking. It's a hobby that relaxes me, and it's something that brings me peace. I love challenging myself to create new treats and designs. My hobby turned into a business from there, and I've never been happier.

What's your biggest accomplishment as a business owner?

My biggest accomplishment would be selling over 500 orders since beginning my business a couple of years ago. That's a huge accomplishment for a home baker that sells baked goods while still practicing law.

What's one of the hardest things that comes with being a business owner?

The hardest thing for me is having to turn down orders. In the last year or so, I have gotten really busy, and at times (especially around the holidays), I am not able to fulfill everyone's orders. Since it is a one-woman bakery at the moment, I can only take so many orders, but I would love it if I could be able to.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Don't give up if things don't immediately take off. Building a business takes time and patience, so just stick with your plan.
  2. Find your customer base, not everyone will be your target customer, and that's okay.
  3. Customer service can make or break a business, so always remember to treat your customers like you would want to be treated. Word of mouth can do a lot to help or hinder your business so make sure you are treating your customers with the utmost respect and communicating with them.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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