Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Cassie Larson, Founder of Cassie's Plant-Based Kitchen, located in Portland, OR, USA.

What's your business, and who are your customers?

I help people switch to a whole-food, plant-based (WFPB) diet with cooking and nutrition education, side-by-side in-kitchen coaching, and personal chef services. With my help, changing to a WFPB diet can be fun, exciting, empowering, and nourishing. Everyone deserves the chance to feel this way, but not everyone has the time or energy to invest in making such a significant change in their lives. I'm here to support my clients to learn to love to eat and cook this way.

Tell us about yourself

When my husband had a very unexpected heart attack at 41, I began researching coronary heart disease and what could be done to help him heal. I found out that a WFPB diet could not only help him heal from his heart attack but help reverse his heart disease. I threw myself into cooking, and a few months later, he was doing so well the doctors couldn't believe it.

It doesn't work to tell someone who's had a heart attack, for example, to change their way of eating and then send them home to figure that out alone. They need support.

I eventually got my Master's of Science in Wholistic Nutrition because of the healing power we experienced when we began to eat this way. I want to help others make the same journey and have my support along the way.

What's your biggest accomplishment as a business owner?

After working with a client for a bit less than a month, she reported more confidence in the kitchen, improved overall well-being, and even shed some weight (a goal we didn't even have).

What's one of the hardest things that come with being a business owner?

Marketing myself is something I have had to climb a steep learning curve to accomplish. It hasn't come naturally, and I still sometimes struggle with this very crucial part of being a business owner.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Don't give your self-doubt the chance to stop you from giving it a go. It's there to keep you safe, but it will keep you small if you let it. Try to accept that you might have a gift that others really need and that it is actually a selfless act to get out there and provide that for people. Your talents are important, and you'll never regret trying.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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