Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with David Cash, Founder of Cash Labs, located in Toronto, ON, Canada.

What's your business, and who are your customers?

Cash Labs is a "full-stack" Web3 Go-to-market agency specializing in conceptualizing and producing cutting-edge 360 Web3 Campaigns. With clients ranging from the NBA to French Montana to Vogue to most of the major marketplaces and metaverse solutions in the space, including Decentraland, SuperRare, Spatial, Rarible, Brytehall, and more- Cash Labs has quickly become known as one of the most trusted partners and connectors in the Web3 ecosystem. Bringing Web2 agency production efficiency and Web3 expertise together to create the ultimate B2B client experience for agencies, artists, and brands alike.

Tell us about yourself

I am David Cash has curated Web3 shows, events, and activations seen by billions around the world. I launched my company, Cash Labs, with over six years of commercial photo/video production experience. My photography and art direction work has been seen internationally in outlets ranging from Vogue to MTV to Netflix.

All of this, paired with having written a master's thesis on the topic of NFTs and DeFi, makes Me & my team uniquely qualified to produce the highest quality Web3 activations on the market. I am currently the lead curator of the Decentraland Metaverse, A Contributor to Vogue Singapore, Curating artists for Amazon's inaugural NFT platform, and an Advisor for many of the top organizations and artists in the Web3 space.

What's your biggest accomplishment as a business owner?

Metaverse Fashion Week Which I Curated & Co-Produced in partnership with Decentraland. It was one of the biggest metaverse activations in history, with over 1.4 billion unique impressions.

What's one of the hardest things that come with being a business owner?

Wearing multiple hats- I am in both the creative and financial departments at the same time.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Do something that you love.
  2. Hire people who outperform you at your weaknesses.
  3. Don't work with people who you don't like.

Is there anything else you'd like to share?

If you are new to Web3, look through the resources that I share on my Instagram, and don't hesitate to reach out if you'd like to learn more!

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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