Interested in starting your own entrepreneurial journey in personal care but unsure what to expect? Then read up on our interview with Casey Lancy, Hair Stylist of PRIMP, located in Boardman, OH, USA.
What's your business, and who are your customers?
I specialize and focus on hair extension enhancement, color, cutting, and styling. My clients are women with careers that want to feel beautiful and confident every day at their jobs. I typically work with women 35 to 65 years old.
Tell us about yourself
In my last years of high school, I job shadowed my sister at a modeling agency and knew I wanted to work with hair and makeup immediately. So right after graduation, I enrolled in school. Getting through the course working three jobs with no car was extremely challenging. I was told on my last day of school that if I didn’t pay off my tuition, I couldn’t take my state boards. I was feeling like it was my sink-or-swim moment. So I did every odd job and finally was on my way to my new career. Almost 20 years later, I’m in a good place with a steady clientele that I see regularly and feels like family. What motivates me is the joy that I bring to them when they sit in my chair to share what’s going on in their lives.
What's your biggest accomplishment as a business owner?
My biggest accomplishment is the freedom that I created to be the stylist I always wanted to be. I created an environment for myself so that I could travel around the country to work with clients and work with music, fashion, and TV. Then have a space with my culture to bring my regular clients to my hometown.
What's one of the hardest things that comes with being a business owner?
The hardest challenge for me would have to be managing all the behind-the-scenes tasks and staying disciplined to keep everything flowing each day. There’s a lot of work put into making sure my workday flows, and I have what I need and what my clients need right down to their fav refreshments. I’m truly a one-woman show.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Work every job in the salon to gain perspective on how important and respect every position.
- The more social you are, the better your business can grow. Put yourself out there in environments where you want to meet your ideal potential clients.
- Always reach out to your clients and always make sure they know how important their business is. They are the reason we get to do what we love every day.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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