Interested in starting your own entrepreneurial journey in home care but unsure what to expect? Then read up on our interview with Vladimir De Suarez, owner of Casa Suarez, located in Panama City, Panamá, Panama.

What's your business, and who are your customers?

Casa Suarez furniture is for creative, edgy, and simple people looking to create a natural, organic, and comfortable space; rustic and industrial interior design lovers are looking look for unique art pieces to decorate their homes. We take salvage, recycled wood, and natural materials to create excellent works of art last throughout a lifetime (or two).

Tell us about yourself

Many years ago, I was planning my summer vacation in France. I saw a business opportunity there! I was living in Canada but needed to rent my flat to pay for my trip, so I posted my flat online for rent, just for one month, but the person who contacted me didn't understand well the pricing, and she thought the price was per week and she was ok with it. After my trip, I decided to quit my job and get flats for rent around all of Montreal, furnish them and make a living out of it. It was an eye-opener for me, and I focused my energy on growing the business, it was challenging, but I didn't want to work at a fast-food restaurant anymore.

Now Corporate Stays has more than 500 apartments in all of Canada. Having this business opened the opportunity to create many others linked to Corporate Stays. Now I have Corporate Cars, a car rental service for customers of Corporate stays. After furnishing Corporate Stays properties, I had furniture leftovers, and my customers loved the style, so I created Casa Suarez to sell the items I had no place for. I started selling all kinds of loose furniture in Canada and other countries.

Now I have different companies in cargo, transportation, furniture, hospitality, rentals, marketing, and so on that were born by hearing the needs of each of my clients. The key to my success is seeing the needs of my customers and providing them with solutions.

What motivates me is the opportunity to create businesses, build teams in different countries that make my business successful, and the chance to travel and explore the world while doing business.

What's your biggest accomplishment as a business owner?

I can lead my team and offer jobs to many intelligent and creative people. Make a living where I travel, explore, and provide for my family with material things, time, and love.

What's one of the hardest things that come with being a business owner?

Learning how to lead people and motivate my staff to make the businesses grow

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Start simple, find a need in the market, and offer fast and straightforward solutions to your customers. Don't be afraid and focus all your energy on things you believe might take a while, but if you work hard, find committed and creative people for your team, and listen to your customers, you will find the right business.

Is there anything else you'd like to share?

Nowadays, I'm happy to work with businesses that support sustainability and eco-friendly businesses, there are many business opportunities yet to come, and it is just about paying attention and believing in yourself.

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

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