Interested in starting your own entrepreneurial journey in marketing services but unsure what to expect? Then read up on our interview with Carrie Freitas, Founder of Kitchen Table Marketing + PR, located in Newport Beach, CA, USA.
What's your business, and who are your customers?
KTM Agency is a PR and marketing agency designed for clients who want their agency team to feel like family and friends versus sole colleagues. We are a passionate team who makes our clients' goals, missions, and values our own. If you don't want an "all-in" agency, we're not for you! Currently, we're honored to work with many nonprofit organizations, as well as for-profit companies, including shopping centers and restaurants.
Tell us about yourself
Like a lot of PR pros, I got my start in journalism, which is key for really knowing how to construct and tell a story that is meaningful and that will work for both the journalist and your client. I like to say that I have many clients -- the clients themselves, whether that be a nonprofit or for-profit enterprise, then also the media/journalist and finally, their readers. What I do needs to resonate and have value for each of those audiences. The story has to be there and not be commercialized. It has to have its own story value that a journalist of integrity and their readers will appreciate. I've never been a hack and will never be one - it doesn't serve anyone. I am motivated every day to work with my passionate team, to fulfill my clients' missions, to educate and inform audiences in various ways, and to work with journalists who inspire me. I also love to learn, and this is the perfect job for that kind of person. You learn something new every day!
What's your biggest accomplishment as a business owner?
My biggest accomplishment as a business owner is building a well-respected business in our communities. We are trusted by our clients, journalists, and the public, and that means the world to me. Authenticity, truth, integrity, and connection are my values, and my company stands for all of them.
What's one of the hardest things that comes with being a business owner?
Being a business owner is an honor, a privilege, and an opportunity. The most challenging things about running a business are planning ahead for any type of economic climate, cultivating employees to be their best selves, and being so passionate about the work that it can be hard to 'put it away' at night or on vacation. That said, loving your work is a blessing, and I'll take it any day!
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Go for it! If you don't, you'll always wonder.
- Surround yourself with great people who love the work as much as you do.
- Don't work with any client whose mission, product, or services you don't fully believe in.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.