Interested in starting your own entrepreneurial journey in clothing but unsure what to expect? Then read up on our interview with Desmond Jennings, Founder of Cardinal Clothing Co., located in Green Bay, WI, USA.

What's your business, and who are your customers?

My business is Cardinal Clothing Co., A clothing brand inspired by the loss of a dear loved one. My main customers are friends and family or anyone who can relate to the story.

Tell us about yourself

I am Desmond Jennings, the creator and owner of Cardinal Clothing Co. I got started on this business back in the Summer of 2021. I received a call from an old friend who is now a medium. They asked me questions and had information I simply could not believe. They mentioned that I get signs, one of which is seeing a Cardinal. In many beliefs, Cardinals are messengers from loved ones who have passed. I took that as a sign and went for it.

What motivates me each day is just the simple fact I am doing this for my Father. Every day he is with me. This is something that will forever keep my dad in spirit.

What's your biggest accomplishment as a business owner?

My biggest accomplishment this far is Hitting the one-year anniversary mark this past October. On October 15th, 2022, I have officially been in business for one year!

What's one of the hardest things that come with being a business owner?

The hardest thing about being a business owner is keeping track of every expense. There is just so much to track, whether it be inventory/marketing/fees for services used, etc.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. GO FOR IT. The best time to start your business was yesterday. The next best time is now!
  2. Plan, Plan, and Plan more! Practice the ā€5 Pā€™sā€ Planning and Preparation Prevents Poor Performance.
  3. Finally, do what YOU love and have fun. Enjoy the time spent working on it. It will all be worth it!

Where can people find you and your business?

Website: https://cardinalclothingco.com/
Facebook: https://www.facebook.com/cardinalclothingc0
Instagram: https://www.instagram.com/cardinal_clothingco/
Twitter: https://twitter.com/cardinal_co


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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