Interested in starting your own entrepreneurial journey in fashion but unsure what to expect? Then read up on our interview with Angelica Pequeno, Creator of Cannafitz Fashion Co., located in Long Beach, CA, USA.
What's your business, and who are your customers?
I launched the first cannabis fashion blog to cater to the stylish community of cannabis enthusiasts.
Tell us about yourself
I have a background in celebrity promotions, branding, digital marketing, and PR. I enjoy living in Los Angeles and being surrounded by creatives. Cannabis brings out the creative side in a lot of people.
What's your biggest accomplishment as a business owner?
In the website's short time online, it has garnered attention from Macy's, Freeway Ricky Ross, and B-Real, who are all very respected brands and artists.
What's one of the hardest things that comes with being a business owner?
Staying relevant on social media. Your social score or currency is now the new monetary equivalent. Keeping active with great content to keep your customers engaged is key.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
Do your research on who else may be in your market. Attend events in your industry because your network is your net worth. Use social media to your advantage. It's a free way to advertise, and the work you put into that will come back tenfold.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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