Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Dor Lata, Founder of On Camera Image Consulting Inc., located in New York, NY, USA.

What's your business, and who are your customers?

I'm helping professionals to build their personal brands on and off-camera. I also help with creating a signature look, how to build a home studio, breathing and vocal exercises, body language, and facial expressions. It's so important to be able to reinvent yourself and find proper balance in beauty, body, and mind as wellness balanced harmony. Everybody can use my services as we enter a new post-COVID era.

Tell us about yourself

I am the President and CEO of On Camera Image Consulting, which helps clients worldwide project a compelling and authentic image on TV and in other live settings, from the boardroom to the Zoom room.

I served as the Creative Director for Bloomberg TV for over a decade, where she was responsible for the Global Beauty and Image Operation for Talent On Air (EU, HK, Asia, Middle, South and North America, United Arab Emirates, and Abu Dhabi) working on the on-camera image for Michael Bloomberg, Warren Buffett, Bill Gates, Placido Domingo, Linda Evans, Kevin Bacon, Stephanie Ruhle, Betty Liu, and many international Bloomberg TV anchors and reporters.

What's your biggest accomplishment as a business owner?

I recently created the Digital Identity "DI" Brand Transformation Program for individuals and organizations that are looking to effectively communicate in the digital environment. I also advise with her "Studio In A Box" program on how to build your work-from-home studio with proper lighting, camera and background setting, posture, as well as improving the sound of your voice with a breathing exercise. Her clients include corporate leaders, business owners, early career professionals, broadcasters, and celebrities. I am keen on delivering a consistent, sustainable, and professional image, which is critical in a world where video is replacing print.

What's one of the hardest things that come with being a business owner?

You need to be a "one-man orchestra" and constantly find a new way to promote your business and find new clients.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Believe in yourself.
  2. Never give up.
  3. Always look for new ways to promote your business.

Is there anything else you'd like to share?

If you follow your dreams, remember that the most important thing is "Do what you love, and the rest will come"!

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.