Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Diane Hoard, owner of Calgary Therapeutic Massage and Wellness, located in Calgary, AB, Canada.

What's your business, and who are your customers?

Client recovering from pain after massage. Feel the difference at Calgary therapeutic massage and wellness. We’re all about providing high-quality deep tissue therapeutic treatments. We provide professional, clean, comfortable, and safe massage therapy. Our Registered Massage Therapists are certified and licensed by the city of Calgary and registered with the MTAA and CMTO, with 20 years of therapeutic massage experience.

We are laser-focused on doing what we do best, delivering high-quality treatments to help relieve your pain, enhance your health, and help you relax. And while it may feel luxurious, it won’t break the bank. Make us your monthly wellness ritual. Book an introductory treatment and give yourself the gift of relaxation, pain relief, and improved well-being.

Use your health benefits. With direct billing to most insurance companies, you can relax and enjoy your therapeutic massage. It reduces out-of-pocket expenses, eliminates the hassle of the insurance paperwork, and decreases financial barriers and legal aid.

Tell us about yourself

I wanted to help people feel better. Some customers don't understand that they don't have to live in pain, that the pain can be removed. And if they do the remedial exercises that I prescribe after treatment, their pain may be gone for a very long time.

What's your biggest accomplishment as a business owner?

My biggest accomplishment as a business owner is the rewarding feeling I get regularly. It feels great when clients tell you that they feel great, that you targeted their problem, and now they feel better and have less pain or no pain after the treatment.

What's one of the hardest things that come with being a business owner?

Doing taxes, lol.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Mirror the job you want or think that you may wish to pursue.
  2. Other people's negativities will not help you get to where you want to be. Be tenacious. If there's a will, there's a way.
  3. The beginning year or two is always hard. It takes time to build a business, but after you have found your niche and built up a clientele, it becomes so much easier and worth all the days that it was hard.

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out and learn how you can turn "one day" into day one.