Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Abbie Bush, owner of Cakes by Abbie, located in Norwich, GB, UK.

What's your business, and who are your customers?

Cakes by Abbie is a small business run by myself, soon to be 28, I make cakes and cupcakes! All self-taught lots of YouTube and making fellow baker friends.

Tell us about yourself

I gave up work due to my health. I have Ulcerative Colitis, and I didn't want just to want to sit and do nothing. So I started to bake for friends and family! It's taken off. I now have over 22,000 followers on my Instagram. Seeing the cakes I am creating motivates me on the hard days when I struggle with my conditions. I love seeing customer photos and the smiles on the kids' faces 😁

What's your biggest accomplishment as a business owner?

My big cakes are no longer wonky! And expanding to doing cake jars as postals!

What's one of the hardest things that come with being a business owner?

The amount of time spent advertising on social media, the hours spent on my phone talking to customers, making sure the cake will be perfect. But it’s all worth it 😁

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Go for it! 2022 is your year; you never know until you get started. A lot of posts, try Instagram reels, I did giveaways and discounts, people love saving money.

Is there anything else you'd like to share?

I was asked to become a brand ambassador for a cake supplier, Cake N Bake-online. I have since then created my own sprinkle mix called Abbie's purple explosion. The mix is now being sold on Amazon!

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

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