Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Michael Olaiya, Co-Founder of Cadera Brands, Inc., located in Atlanta, GA, USA.

What's your business, and who are your customers?

Our company is Cadera Brands. We are a health-conscious, wellness-based company that specializes in creating novel wellness products that help people live happy, healthier lives. Our flagship product, Yoro™, is an all-natural, functional beverage crafted to help consumers tap into their individual need states. You're probably asking yourself, "What exactly is a need-state? For the sake of simplicity, Yoro™ allows you to pursue a feeling. We're interrupting people's routines just dragging through the day and feeling out of control rather than tapping into their mood. How you're starting your day, how you're getting through it, and how you end it. When you pick up a can, right then and there, you're choosing your state of being.

Tell us about yourself

I am Michael Olaiya, Co-founder and Chief Development Officer (CDO) at Cadera Brands, Inc. I am responsible for overseeing Clinical Research, Product Development, and the implementation of both clinical and observational studies through interdisciplinary collaborations. With over 10 years in healthcare, I have devoted my time to the advancement, development, and awareness of sustainable, holistic wellness products. My mission for Cadera Brands is to lead transformational, need-driven research that ensures the safe, efficacious, and quality assurance of innovative, holistic wellness products for the future.

What's your biggest accomplishment as a business owner?

As a business owner, my biggest accomplishment was being able to build a start-up company alongside an incredible team of visionaries that allowed us to live purpose-driven lives that reflect my core values of health, wealth, and happiness.

What's one of the hardest things that come with being a business owner?

As a business owner, one of the hardest things that have come with the role has been getting family and friends to embrace the process tied to the arduous journey of entrepreneurship. Most people never want to be part of the process but want to be part of the outcome. The process is where you figure out who's worth being part of the outcome. That, in itself, has been rather challenging.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Always believe in yourself and follow your dreams. But first,

  1. Be disciplined.
  2. Be intentional and;
  3. Execute.

Is there anything else you'd like to share?

Our purpose is to empower people to take control of their health & wellness so that they can create a tidal wave of change for a healthier, happier world. Drink Yoro™. Be the Wave.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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