Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Greg Fischer, co-founder of Burn Pit BBQ, located in Racine, WI, USA.

What's your business, and who are your customers?

Burn Pit BBQ is a veteran-owned, Wisconsin-based BBQ rub & sauce company. We provide all-natural rubs, seasonings, & sauces. A portion of all sales goes back to local veteran organizations!

Tell us about yourself

I am a US Marine Corps veteran and co-founder of Burn Pit BBQ, where I share grilling and barbecuing recipes and tips. I served 3 combat deployments in support of Operation Iraqi Freedom and Operation Enduring Freedom. As a Marine, I led and took part in combat & humanitarian missions. I was honorably discharged at the rank of Sergeant in 2006. In 2020, I left the comforts of the corporate world. I launched Burn Pit BBQ with Ben Kreple. He shares the grilling and barbecuing tips, recipes, and seasonings he learned in the backyard to help beginners cook delicious meals.

What's your biggest accomplishment as a business owner?

In 2021, Burn Pit BBQ was named the Veteran Owned Business of the Year by the Wisconsin Veterans Chamber of Commerce!

What's one of the hardest things that come with being a business owner?

Riding the wave of emotions that come with huge wins and sometimes losses. Maintaining a positive outlook and sticking to your plan when things get tough.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Make sure you have your own house in order before you start.
  2. Have a long-term vision for your business.
  3. Understand the critical tasks you need to do each day to move forward.

Is there anything else you'd like to share?

In 2021, we donated over $7500 to local veteran organizations.

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out and learn how you can turn "one day" into day one.