Interested in starting your own entrepreneurial journey in financial services but unsure what to expect? Then read up on our interview with Bridgette Boucha, Founder of The Betterment Project and Financial Unicrowns CFO Team, located in Atlanta, GA, USA.

What's your business, and who are your customers?

We are a fractional CFO team that provides financial strategy and services to heart-centered, mission-driven business owners who generate between $500k - $2M in annual revenue and are looking for clarity and confidence around their numbers.

Tell us about yourself

I'm a Founder, CFO, and Speaker. As a former corporate CFO turned CFO for entrepreneurs, I advise from my lived experiences in scaling my own business, helping you make money work FOR you so you can use your numbers to make aligned financial decisions. My soulful approach to financial strategy, professional development, and personal empowerment has helped hundreds of business owners simplify their money so they can run a profitable business while living a FULLER life.

What's your biggest accomplishment as a business owner?

Creating aligned strategies and solid boundaries so I can be selective with how I work and who I work with. As business owners, we often attribute time and financial freedom as the top reasons we started in the first place. If you're going to creatively deconstruct your life, you better build it back the way you want it. My life and business have started to resemble what I had envisioned all along, and it keeps getting better!

What's one of the hardest things that come with being a business owner?

Doubt. Nobody is immune to imposter syndrome. Owning a business is a personal development journey in itself. Surrounding myself with a community of people who support my growth has been an integral piece of my journey. Numbers are my jam. People are my gold!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Get crystal clear on the problem you solve and create irresistible, profitable offers.
  2. Become a super ninja with your time - spend it doing things that bring you money, joy, or both.
  3. Hire out your weaknesses, so you can be clear about all areas of your business, including your numbers!

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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