Interested in starting your own entrepreneurial journey in food and beverage, but not sure what to expect? Then read up on our interview with Gib de Medeiros, founder, and CEO of Koobi Kombucha, from São Paulo, Brazil.

Tell us all about your business...

Anyone interested in a healthy life, interested in adding fermented, naturally probiotic foods and drinks to their daily eating routine.

What's your background and motivation to grow as a solopreneur?

I had a severe health issue 10 years ago and decided to rethink my health lifestyle completely… at 60, I feel I am still in my 40’s :-)

What's your biggest accomplishment as a business owner?

Be part of the story of building a new category: food/wellness tech.

What's one of the hardest things that come with being a solopreneur?

The challenge of building and keeping your client base.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Focus on a sector you know well; look for THE differentiating factor that will separate you from the pack; test small (MVP); once you find a suitable business model that works, ACCELERATE.

Is there anything else you'd like to share?

Do it first for pleasure… that is what matters most in life.

Where can people find you?

Koobi Kombucha | Formulado no Canadá, feito no Brasil
Uma kombucha com fórmula diferenciada, fermentação suave e 100% Natural. Aumenta a sua imunidade em 6 sabores incríveis. Experimente.

If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out and learn how you can turn "one day" into day one.