Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Larry Brewer, Owner of Brew Fitness Co., located in Leduc, AB, Canada.
What's your business, and who are your customers?
Brew Fitness Co. specializes in custom diet and fitness coaching and premium fitness equipment at a great price. I have created this store so people can “Brew Fitness Your Way.” My goal is to help guide people on their fitness journey, whether they are a beginner or an expert.
Tell us about yourself
Growing up, I was not into physical fitness and found going to gym classes in school to be a chore. I was obese for most of my childhood and was bullied in school for it. It was not until high school when I finally had enough of the bullying, I wanted to turn this into a positive, so I redirected my focus and picked up a copy of Arnold Schwarzenegger’s Encyclopedia of Modern Bodybuilding book (Schwarzenegger, A., Dobbins, B., & Schwarzenegger, A. (1987). Encyclopedia of modern bodybuilding. New York: Simon & Schuster.). I read it cover to cover and as I was reading, I was performing the exercises illustrated the best I could with no weights unless you call soup cans weights.
At age 16, I bought my first home gym set out of a magazine (yes, I am that old). I could not wait to receive my gym set as I wanted to try every exercise in the book. Once I received the set, I was so excited and passionate about getting into better shape that I lost 100 pounds in six months. From that moment, I knew I wanted to pursue physical fitness for the rest of my life. I wanted to help people accomplish the same results and to feel how good I felt. Seeing my transformation, my friends started asking me to write them training programs and to show them how to train in the gym correctly.
I felt so passionate about fitness that I decided to go to school, learn all I could, and make a career out of it. In 2001 I graduated with my degree in Kinesiology. I started a job with a major gym and was eager to help as many people as possible to lead a healthier lifestyle. In 2002 I entered my first bodybuilding competition and was so proud of how far I had come. To this day and 30 plus years later, I continue to lead a physically fit lifestyle and help everyone that I can.
In 2021 Brew Fitness Co. was born. My passion is continuing to grow and help more people on a larger scale. My knowledge and experience in the fitness world are vast, so I want to make fitness available to everyone, even if people cannot go to a gym. Home gyms are becoming more popular than ever, and I found that it is hard for people to know what equipment they need to start their own home gym.
I have made it easy for everyone to know what is required to make their home gym personalized and effective. I created this store so people could “Brew Fitness Your Way.” I hope you enjoy my store of quality products to help guide your fitness journey, whether you are a beginner or an expert.
What's your biggest accomplishment as a business owner?
My biggest accomplishment as a business owner was when I was training a client with his workouts and nutrition. My client came to me wanting to lose 150lbs. in one year. I created a meal plan and workout routine for him and got started. Within one year, my client had lost 165lbs. and was overjoyed that this was even possible.
What's one of the hardest things that come with being a business owner?
One of the hardest things that come with being a business owner is dealing with the unknown. Every day there will be new challenges and obstacles to deal with. Business is never predictable, no matter how prepared you are.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Prioritize customer service. Without customers, you will not succeed.
- Persistence is another key attribute. Never quit trying new and different things to grow your business.
- Focus on your goals and set smaller milestones, so you feel more accomplished.
Is there anything else you'd like to share?
Starting your own company is incredibly daunting and time-consuming, but the rewards far exceed the fear of taking the leap. Believe in yourself and never give up.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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