Interested in starting your own entrepreneurial journey in financial coaching but unsure what to expect? Then read up on our interview with Kara Perez, Founder of Bravely Go LLC., located in Austin, TX, USA.

What's your business, and who are your customers?

Bravely Go is a financial media company that brings financial education to women and non-dudes in an easy-to-understand and enjoyable way. We love to help people transform their relationships with money, and we love to do it with a good meme or TikTok video!

Tell us about yourself

I'm Kara, the founder of Bravely Go, an award-winning international financial education company. After graduating in 2011 with $25,302 in debt and no job, I moved to Austin, TX, and waited tables for three years, living on less than $19,000 a year. In 2014 I earned $16,360. In 2015, I earned $22,916.

In 2014 my quarter-life crisis made me realize: Holy shit- I need to figure out finances fast. After some frantic Googling, I started a blog to chronicle paying off my student loans on my low income. I paid off my final $18,000 in 10 months while earning about $22,916 for the year. I worked five different part-time jobs to do so and lived on less than $1000 a month.

After paying off $30,000 total in student loan debt plus interest, I founded Bravely to be the community that I didn't have: women, talking real numbers, and making big financial changes. Bravely helps women build wealth and take financial power. We discuss politics, pop culture, and all things money.

What's your biggest accomplishment as a business owner?

The feedback I get from my money coaching clients. So many of them have reached back out after we worked together to share how their financial lives have changed for the better in specific and tangible ways, and it makes me feel like a million bucks every time.

What's one of the hardest things that come with being a business owner?

Failure is part of the game. I fail all the time, but you just keep moving. Sometimes I think an Instagram post will do well, and it doesn’t. Sometimes I think an event topic will sell well, and it doesn’t. You take stock of what happened, and you make changes next time.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Be clear about your goal. Running a business is very different from just being an online personality.
  2. Build a strong network and give to it.
  3. Have a good time! Life is short, work is necessary, and you should be able to enjoy it.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.