Interested in starting your own entrepreneurial journey in marketing but unsure what to expect? Then read up on our interview with Brandon Leuangpaseuth, an organic growth marketer based in San Diego, CA, USA.
What's your business, and who are your customers?
I am an organic SEO growth marketer who scales funded start-ups online via Google. I've been in the SEO industry for quite some time, and when clients work with me, I handle everything from strategy, link building, content creation, and keyword research. My target customers are founders of start-ups.
Tell us about yourself
I've always been a scrappy copywriter since my university days. I worked with founders at start-ups. I loved the environment of figuring things out and getting stuff done. At start-ups, you have to wear many hats, and results are all that really matter. I loved the fast pace environment. When I moved to Thailand (the SEO capital of the world), I got to learn and network with some of the best SEO marketers in the world. I soaked it all in and combined my copywriting and SEO skills together to drive leads for start-ups. I landed my first YC client with a stroke of luck and got them incredible results. They were more than happy to refer me to other projects. What motivates me is knowing that what I do is helping people around the world, and I get to be a part of building a company. It's very fulfilling to see how my services impact and grow a company.
What's your biggest accomplishment as a business owner?
Like a lot of business owners, Covid was a really tough time. Sticking with the business and focusing on improving my skills in that bleak time was a huge win for me. The struggles I faced in Covid actually set my business up for success.
What's one of the hardest things that comes with being a business owner?
One of the hardest things about being a business owner is persevering and dealing with the ups and downs of running your own company. Sometimes, it could get so stressful you don't have the energy to work, and you have to force yourself to. Sometimes your business can take big hits or lose a lot of clients at once, and you just have to compose yourself and keep pushing forward. I guess keeping belief in yourself is hard, but in the end, it is worth it.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Pick one skill/business and stick with it. I spent a lot of time in my youth "trying out" businesses and learning different skills. Depth is where the gold is at. Sticking to one high-income skill or business and figuring it out will pay off much more than jumping around from different business to business.
- Find a mentor. You could save yourself years of figuring things out on your own if you just find someone who is where you want to be and asking/paying for their mentorship. I realized just how valuable a mentor is because them telling me what works or what I need to focus on saves me a lot of time. It cuts your learning curve down by a lot.
- Just start. Really, there is no better time than today to get started. You are the wisest, most knowledgeable, and most resourceful than you've ever been before. Just start. Stop procrastinating. It's ok to be scared, but just start, keep growing and developing, and you'll see how the world opens up with opportunities.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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