Interested in starting your own entrepreneurial journey in personal development but unsure what to expect? Then read up on our interview with Zovig Garboushian, founder and CEO of Boldness Ablaze Coaching, located in Woodinville, WA, USA.

What's your business, and who are your customers?

Boldness Ablaze Coaching is executive and leadership coaching for women who are high-performers and women who are Rebels. A Rebel is someone who has an inner fire, who sees more for herself, and who wants to go after what matters to her most and leave the rest behind. When we coach, everything is on the table, and we go deep into the things that matter most to you. Some of what we focus on is to:

Ease Your Extremes: When you're a boss, things feel intense. But not everything has to be a high-high or a low-low. Learn to level yourself and ease your extremes so you can make clear choices informed by emotions, not driven by them.

Trust That You Know: Your intuition and experience are the most powerful tools you have. If you learn how to use them above all else, you can get comfortable in ambiguity and know that no matter what, you'll figure it out.

Play With Your Edge: Where you are is great, but looking at your edge - the place that makes you uncomfortable and feels gritty - is where your transformation lives.

Break Out of Boring Limitations: You got stories about yourself and who you are, but are they motivating you or blocking you from your dreams? Recognize and challenge those old stories to create new ways of seeing yourself and your influence in the world.

Own Your Greatness: Isn't it about time you believed what everyone tells you about how incredible you are? 'Nough said.

Tell us about yourself

I've been a coach my whole life, but it took me some time to realize and own it. I danced around it because I didn't think I could make a good living from coaching and it seemed like there were a million other coaches out there, so what would make me different? What I learned over the first year is that I am not everyone's cup of tea. I have a specific audience who needs a specific thing, and I deliver that in a specific way. I don't coach problems; I coach people. And my clients aren't just out to achieve goals; they are on a quest for themselves. They're willing to step outside their typical approaches, try on new ideas and be an explorer of themselves and their lives. I work with women (and a few men!) who are energizing, and we have fun in our sessions because I don't do anything that isn't fun. I want to see women advance, break ceilings, glass or otherwise, and use their voices in powerful ways. However I can support them in that endeavor, I will.

What's your biggest accomplishment as a business owner?

Letting go of the fear of not knowing and not needing to get it right all the time. If I'm pushing my clients to trust themselves and be more comfortable in the ambiguities of life, it's only fitting that I do the same.

What's one of the hardest things that come with being a business owner?

Being in my own head. I frequently send texts or make quick phone calls to coach friends to run ideas by them and make sure I'm legit and not in the clouds. Even my dogs have become great listeners! Being alone and making all the business choices as one person can be challenging and have me question myself, so I have to find ways to get out of my head by writing, talking it out, or simply letting an idea sit for a few days before I take action on it. I love working for myself, and at the same time, I struggle with being in a team of one. So I am intentional with creating connection time with other coaches so that I can be in the community as much as possible.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. FOCUS YOURSELF: Don't try to be everything to everyone.
  2. CONNECT WITH THE RIGHT PEOPLE: Know who you're doing it for (and be specific!)
  3. STAY ON MISSION: Know why you're doing it because that will drive you even when things feel like they're not working.

Then be willing to let all of those elements evolve because if you're too rigid, you won't grow.

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out and learn how you can turn "one day" into day one.