Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Jeremy Boerger, Founder of Boerger Consulting LLC, located in Cincinnati, OH, USA.

What's your business, and who are your customers?

My business is Boerger Consulting, LLC. Learn how to cut your software spending without buying less software. We help medium and large organizations get a better grip on their IT department spending by using "The Pragmatic ITAM Method," which consistently saves about 10% of the year-over-year budget.

Tell us about yourself

I started my information technology asset management (ITAM) career way back in 2000 after fighting the dreaded "Y2K bug". At that time, while other consultants merely answered tickets and ran inventories, I realized I approached ITAM in a new way: by combining data theory with automation and self-governance. "The Pragmatic ITAM Method" grew out of the success of those experiments. Today, companies and organizations rely on my team of ITAM Coaches to implement, repair, and rehabilitate their hardware and software asset management programs. Thanks to the Pragmatic ITAM Method, clients routinely see a 10% spend reduction in their overall IT budget. In 2021, I published "Rethinking Information Technology Asset Management," which recently became a best-seller in the "Knowledge Capital" section on Amazon.

What's your biggest accomplishment as a business owner?

Most recently, we identified a potential $850,000 audit penalty within a customer's Microsoft SharePoint environment. We were able to identify it before their annual license true-up, so they didn't get in trouble.

What's one of the hardest things that come with being a business owner?

As my good friend once said to me when I told him I was going solo, "When you own your own company, your boss is a jerk." The hardest part for me is the work-life balance. I have to be very careful about not letting work deliverables, application deadlines, negotiation planning, etc., creep into my time with my family and friends.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. You cannot be an expert at everything related to your business. Seek advice, ask for help, and be aware when you start to get outside your area of expertise.
  2. Take breaks, especially when it is just you. Starting a business is a marathon, not a race. Pace yourself, give yourself an opportunity to take a break, and disengage from the business. The threat of burnout is real.

Is there anything else you'd like to share?

One of the best pieces of advice I ever got - something I always share - is from a person I knew who started a brewery in my neighborhood. I asked him why he would decide to open a microbrewery now when it seemed like everyone and their uncle was starting one. His response: "There is always room in the market for a good product."

There's a lot of wisdom in that short phrase! You have to know your market - make sure you're targeting the right customers and clients. You have to know your product is "good" - make sure you have proper feedback from knowledgable folks who will tell you straight if your product is lacking. And you have to get your product 'out there' into the market - advertise, promote, sell, etc.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.