Interested in starting your own entrepreneurial journey in clothing but unsure what to expect? Then read up on our interview with Jennifer Love, Founder of Bodylicious Couture, located in Los Angeles, CA, USA.
What's your business, and who are your customers?
Bodylicious Couture is a high-fashion women's clothing brand that embodies a bold, edgy, and feminine style with versatile ready-to-wear pieces designed effortlessly. Most of Bodylicious Couture's customers are women interested in diving into the world of fashion and love expressing who they are throughout their wardrobe.
Tell us about yourself
Bodylicious Couture was started while I was working 12 hours a day at a job that wasn't fulfilling me. I soon realized that what I was doing wasn't a passion of mine. I knew that I had always wanted to live out my dream of becoming my own boss in the fashion industry.
Once I launched Bodylicious Couture, my primary motivator to continue growing the brand was seeing the number of women wearing and enjoying my clothing pieces. It has been amazing to see my vision and creativity worn by so many, as it inspires me every single day to create unique garments that make women feel stylish for any occasion. Being able to give women everywhere versatile clothing options to add to their wardrobe is very rewarding to me.
What's your biggest accomplishment as a business owner?
One of my biggest accomplishments as a business owner thus far was the opportunity to have been featured at New York Fashion week right before the two-year anniversary of launching Bodylicious Couture. It was an incredible honor to have been featured, and it's been one of my favorite experiences to date.
Additionally, I'm very proud to have been featured in various top-tier publications such as L'Officiel, Grazia, Los Angeles Fashion Magazine, and Fashion Week Online.
What's one of the hardest things that come with being a business owner?
One of the most challenging aspects of being a business owner is the maintenance of having to wear as many hats as possible. Even if you're hiring someone else to manage specific duties, it's important to make sure these individuals understand their function within your business so that they are pushing your success in the right direction. On top of that, I also need to be mindful of the people I'm hiring and ensure they see, as well as reciprocate my passion toward growing Bodylicious Couture.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Wake up every day motivated. It doesn't matter how yesterday ended - it's important to continue pushing forward and letting the passion you have for success take the front seat.
- If you don't see your idea or business succeeding, it will not. You have to be passionate and confident about what it is you're putting into the world for your dreams to come true!
- Don't waste time thinking about the perfect time to "start" - there is no right time when it comes to an idea you have. No matter how much money you may have or need! Once you get started, the sky is the limit, so always believe in yourself first.
Where can people find you and your business?
Website: https://www.bodyliciouscouture.com/
Instagram: https://www.instagram.com/thebodyliciouscouture/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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