Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Louis Coraggio, Founder of Body Architect, located in New York City, NY, USA.

What's your business, and who are your customers?

Body Architect provides health and fitness solutions and wellness coaching to clients who want to look and feel their best. Our service includes a cutting-edge coaching app that connects clients with their coach, wellness plan, and fun community challenges.

Tell us about yourself

My name is Louis Coraggio; I was born in Long Island, NY. Shortly after graduating high school, I hired a personal trainer to help me master lifting weights and get tips on how to get healthy. At this point in my life, I was mentally and physically a mess. I had lost both of my parents before my graduation and was desperate for support, guidance, and team like approach to healthy living. I received such powerful results from my personal trainer I decided to get certified as a personal trainer to help others. I started my fitness career in the Hamptons and helped clients achieve their fitness goals; soon after, I went back to school and received a bachelor's degree in exercise science so I'd be able to provide a better service to my clients.

What's your biggest accomplishment as a business owner?

I'll never forget my first appointment going to train fashion designer Valentino; I was so nervous and thrilled at the same time. The training session went so well that he hired me for the summer to train him on his Yacht. I'll also never forget the feeling of being included in TIME magazine's special edition on exercise and filming a fitness segment for Good Morning America. These moments were truly special for me because I was potentially reaching more people to inspire them to work on becoming a better version of themself.

What's one of the hardest things that come with being a business owner?

Mindset. Staying positive when things don't go as planned and not allowing yourself to get overwhelmed.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Ask yourself, "What for" what's the purpose of your business? With each answer of "What for," ask this question again. These questions will get to the core of starting your business and knowing the true core reason will give you much determination.
  2. Create daily, weekly, and monthly to-do lists.
  3. Practice patience and learn tasks that will compliment your business, and know when to hire outside contractors that will allow you to focus on what you do best.

Is there anything else you'd like to share?

During the pandemic, I added a health coaching certification to my credentials. I am now certified in life coaching, health coaching, and behavior change. I'm excited to assist people with their specific health and fitness goals remotely with the use of a cutting-edge coaching app.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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