Interested in starting your own entrepreneurial journey ut unsure what to expect? Then read up on our interview with Willie Shi, Founder of  Blue Future Consulting, located in Singapore.

What's your business, and who are your customers?

Blue Future is a rapidly-scaling Fintech Consulting company that operates a unique digital solution to provide consulting access to a broad range of financial tech companies. These companies are created for 80% of people in South-East Asia who feel excluded and underserved by traditional financial services.

Based in Singapore, the adoption of Blue Future technology is expanding rapidly. We already have active partnerships with operators in six countries: Thailand, Indonesia, Vietnam, Malaysia, and the Philippines. In the coming months, several more countries. Every step of the way, Blue Future is disrupting the financial consulting services industry to position financial assistance within reach of more people.

Tell us about yourself

Two years prior to COVID and my master's program at INSEAD. Must make greater contributions to the wealthy nations of Asia in order to advance technology more broadly.

What's your biggest accomplishment as a business owner?

To make the world better, let more people enjoy their Fintech services.

What's one of the hardest things that come with being a business owner?

To build the correct business model and do the correct things to get a win-win.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Mindfulness.
  2. To give more to get back more.
  3. Keep giving thanks always.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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