Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Monica Michelle, Founder of BloomTV, located in Denver, CO, USA.
What's your business, and who are your customers?
BloomTV is your network for all things floral. Enjoy an immersive video library created by experts from across the globe as they demonstrate the various ways that flowers can be used. Whether you're incorporating flowers into your garden, your home, art, DIY, or recipes, this lifestyle channel will show you that there are endless ways to incorporate flowers into your everyday and experience life in full bloom.
Some of the video categories you can expect to find on BloomTV include:
- Cooking with flowers
- Florist reality
- Flower Painting Tutorials
- Floral-inspired interior design
- Connection/Community through flowers
- Flowers for mental health and wellbeing
- Flower Farming
- BloomTV en Espanol
- Garden Meditations
Tell us about yourself
In September of 2020, while the entire world was on hold, along with my now business partner, Devon Kerns, I had an idea. In the midst of the stillness and a new way of life that forced the majority of the population to be at home, we thought that what the world needed was a bit of beauty. Through this conversation, BloomTV was born.
The idea was to create a streaming network where lovers of flowers and beauty could go for feel-good pilots, shows, and educational video series that revolved around flowers. We saw a need for a network, where at the core was a desire to bring beauty into the lives of people across the globe, inspiring connection to the planet and to each other through new love and understanding of the many ways that flowers can heal.
Through this lifestyle channel, we wanted people to experience more joy through having flowers around them and in their homes. We also knew that through entertaining and educational shows that people would be able to understand the importance of connecting with nature and getting their hands in the dirt. We also knew there was a need for a bigger sense of community and connection, and we could provide that through interactive workshops led by incredible like-minded human beings. We are proud to say that what we envisioned was brought to life and launched on January 20th, 2022. It is better than we could have ever imagined and continues to grow.
I am motivated and feel called to this idea of "Restoring Eden," helping connect people to the planet and each other through beauty. I am convinced that in order to restore our outer Eden, we must first restore our inner Eden.
What's your biggest accomplishment as a business owner?
When I first began this journey of creating a network, It was in the midst of the pandemic. At the time, I was struggling to pay rent and, along with most of the world, was feeling discouraged and overwhelmed, especially now that this idea had been sparked. I thought, "How do I build a streaming network without any money?" It was a daunting challenge, to say the least, but I held the vision, put faith in the process, and something magical happened...all the right people showed up. People began to donate their time and ask to help build the vision. I'm very proud of this, and I see it as an accomplishment, but I don't know that there's a "biggest accomplishment" in my book.
Every little accomplishment (finding the courage to ask for help, sending an email to a big company not knowing if they'll take your seriously, taking the leap of faith to pursue an idea) all contribute towards the potential of something great.
What's one of the hardest things that come with being a business owner?
For me, it's much harder to work for someone else when I know that there's something bigger I'm being called to. As a business owner, it's not always easy to help others see your vision. In the beginning stages especially, that can be the hardest part as an entrepreneur - helping others to see the big vision and want to be a part of it.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Don't be afraid to ask for help.
- Allow your business to breathe and grow at its own pace. Let it grow into what it needs to be. It's ok if the plan changes or the business model shifts.
- Be kind to yourself and live boldly. Most people never make it past the "idea" phase. Many are too afraid to take the leap. Give yourself grace, and be bold.
Is there anything else you'd like to share?
I invite the creators who are looking for a platform to stand on in the world of flowers and are interested in taking the leap and being a part of BloomTV and have an opportunity for a show or series, or just an opportunity to be a part of our incredible company, to email me. We would love to hear from you.
For those who are looking to bring more beauty into their worlds, we invite you to join us as a subscriber to BloomTV. We're just getting started and would love to invite you along for the journey.
Where can people find you and your business?
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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