Interested in starting your own entrepreneurial journey in floristry but unsure what to expect? Then read up on our interview with Ashton Critchley, Owner of Blooms by Bessie’s, located in Oak Hill, WV, USA.

What's your business, and who are your customers?

We are an event management and floristry design company. We offer event management, event decor, and floral designs for private, social, and corporate events.

Tell us about yourself

I fell into this opportunity. I had recently lost my job and decided to take the leap into entrepreneurship. It has been challenging but also rewarding.

What's your biggest accomplishment as a business owner?

We have been named the best wedding florist by WV Wedding for two years in a row.

What's one of the hardest things that come with being a business owner?

I don’t think there is one thing. Business owners face a multitude of challenges daily.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Have a great accountant and attorney with specialized experience in business and your particular industry.
  2. Really understand who you want your end customer to be and target your marketing strategy accordingly.
  3. Be okay with failing. Your business may not work out, and that is okay.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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