Interested in starting your own entrepreneurial journey in mental wellness but unsure what to expect? Then read up on our interview with Bettina Koster, Founder of Blooming Key, located in Abu Dhabi, UAE.

What's your business, and who are your customers?

Blooming Key's Mental Fitness Coaching is a holistic bio-energetic approach to life coaching. It combines traditional life coaching methods with complementary techniques, enabling the clients to improve their mental fitness to get from good to great. My goal is to support and empower my clients as they uncover their blind spots and negative behavioural patterns that are holding them back, helping them to achieve a more fulfilled, happy, and successful life. Working with Blooming Key, clients will receive a truly unique life coaching experience that will increase their mental fitness and enable them to unleash their hidden potential. Here are some common objectives of the Mental Fitness Life.

Coaching by Blooming Key:

  • Harness the brain's capacity for change.
  • Rewire the mind to function at its most optimal capacity.
  • Improve resilience to handle negative emotions with ease.
  • Strengthen the cognitive system, which enables continuous learning, better forecasting, and prediction.
  • Create new and healthy thought patterns and behaviors.
  • Break emotional habits and limiting beliefs.

​Blooming Key customers are mainly UAE residents who are struggling with some areas of their life. Their goals are, among other things:

  • To get clarity and more understanding of self and the world.
  • To get certainty of his/hers life purpose.
  • To get an understanding of his/hers negative emotions (anger, anxiety, ...) and resolve them.
  • Let go of his/her triggers.
  • More balance in life.
  • To improve relationships and love life (self and others).

Tell us about yourself

I am a former Senior Manager with 16 years of experience across consumer goods and healthcare in Europe and the Middle East. In 2017, I realized I had ticked all my career goals, and it was time to set new ones. While discovering my new purpose in life, I discovered ThetaHealing and started my own journey within. After becoming a ThetaHealing practitioner, I started the training & certification process to become a Co-Active Life Coach with CTI. But I did not stop there; in order to create bespoke coaching programs that are innovative, robust, and successful, I believe a coaching professional should be familiar with a range of theories and approaches in order to best serve each individual client and their unique circumstances. With this firm belief, I strive to evolve and grow my expertise as a coach continuously.

Living the life of my dreams beyond my own expectations provides me the great honour of helping others find theirs. My personal journey and extensive coaching training enable me to give my clients the ability to gain clarity, build confidence, and conquer fears, so they can take action in finding their path of strength to reach their full potential, even if it seems overwhelming. I am passionate about practicing what I preach and "walking the talk." I am committed to following a healthy mental and physical lifestyle. I have built a successful career and business, and I am devoted to my husband, two children, and a dog, including my friends and extended family! I'm a big believer in testing new methods on myself before doing it with anyone else. You can say they are all tired and tested, and when I can live the life of my dreams - everyone else can do so too. My biggest motivator is the smile on my client's faces which comes with the accomplishment of their goals. This fills me with so much joy.

What's your biggest accomplishment as a business owner?

My biggest accomplishment is having a positive impact on other people's life.

What's one of the hardest things that come with being a business owner?

As a small business owner, my funds are limited, and finding good quality partners who support me in my sales and marketing was not that easy. I failed a couple of times, but my mindset was," Fail fast, fail often, fail cheaply, and don't give up. "

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Find a cheerleader who lifts you up when you hit rock bottom.
  2. Get a life coach and constantly work on your mindset and attitude.
  3. Be clear about your "WHY" you are doing what you are doing, and remember it in the process.
  4. Be flexible with your plans and constantly adjust them.

Where can people find you and your business?

Website: https://www.bloomingkey.com/
Facebook: https://www.facebook.com/bloomingkey/
Instagram: https://www.instagram.com/blooming.key/
LinkedIn: https://www.linkedin.com/in/bettina-koster/


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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