Interested in starting your own entrepreneurial journey in personal development but unsure what to expect? Then read up on our interview with Bec Martin, Owner of Bloom With Bec Coaching, located in Wilmington, NC, USA.

What's your business, and who are your customers?

I am a life and happiness coach, working primarily with women in mid-life. My ideal client is a woman who feels as though she has lost herself somewhere along this journey we call life. Does this sound familiar? You've been so busy doing all the things - for so many years - perhaps building a career, raising a family, taking care of others, chairing committees, volunteering, driving kids to and from all their activities (maybe all of the above!) that you have absolutely no idea who you are any longer. This happens so easily! You look around one day and don't even recognize yourself or the life you've been working so tirelessly to build. Perhaps you feel stuck, as though you've settled, or that it's too has passed you by. THIS IS THE WOMAN I HELP! I offer individual and group coaching sessions, host local (and some online) workshops, as well as weekend retreats! I also have a free Facebook group, where I seek to provide an uplifting community of women who support and encourage each other. You can find that here.

Tell us about yourself

I spent 23 years as an active-duty military spouse, dedicating the earlier part of my adult life to following and supporting my husband's career. I also focused on raising two incredible children. As my firstborn was nearing the end of her high school career, I looked around one day and - although outwardly living an amazing life - found that I was not as happy as I longed to be. I felt unfulfilled, lonely even, yet incredibly guilty to have those feelings. This was the beginning of my journey to "rediscover myself" and find my purpose or calling, which is helping other women do exactly the same thing (without the years of guilt before I took action!). I love sharing with and teaching other women the steps to create their own happiness.

What's your biggest accomplishment as a business owner?

Putting aside my worries or concerns about what others might think of me and just going for it. Truthfully I didn't start with some elaborate business plan or strategy. I just started doing it...and it grew from there.

What's one of the hardest things that comes with being a business owner?

I would still consider myself a solopreneur. I do have an amazing VA who does design and marketing work for me, but for the most part, I'm still doing "all the things." So it gets overwhelming at times to know where my time, energy, and talents would be best utilized. The constant juggling can be difficult.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Don't overthink it too much. Just follow your heart and begin. If you wait until you feel ready, you will never begin.
  2. Find your lane, and don't be afraid to niche down. Like in my case, I know my coaching can help any aged woman - and I have successfully coached younger women; I have a 21-year-old daughter :-) - but my heart is pulled to the woman going through the emotions and transitions that I found myself in recently. So that is who I speak to with my messaging and marketing. I feel confident that the woman who needs to find me, regardless of age, will!
  3. Never think you've arrived or know it all! Network with people you admire, join the mastermind, hire the coach, read the book, listen to the podcast...the possibilities are endless. Keep learning and growing.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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